A New Way Of Selling
Are you considering selling property? Not 100% sure how to go about it? Not sure what skill set you are looking for in the agent? Maybe you have seen some agents already and are receiving conflicting and confusing advice about the selling method selling property by set sale, sale by set date. Looking for some straight answers? RECNZ is an independent body set up to provide independent and impartial real estate advice to home sellers. The team at RECNZ have over 30 years hands on experience in real estate and have assisted people with thousands of property sales and purchases.
Some new auction rules, to a degree, have spawned a new selling method, or is it? It's called ‘Set Sale' also known as ‘Sell by Set Date' and this is how it works…
The agent inspects your property and recommends a way to remove all the hurdles between buyers and sellers. A new innovative way…
A buyer inquiry price range is established. (seen that before with auctions!)
An intensive three to four week promotional campaign is undertaken to ensure all buyers are reached. (sounds a bit like auctions again?)
A closing date for offers is established to create a sense of urgency with buyers and to spur them into action (gosh this sounds familiar, bit like an auction?)
During the promotional campaign the agent collects expressions of interest from buyers. Buyers can make a formal offer prior to the set date. If an offer is made the agent should contact all the buyers that have expressed interest. (now it's sounds a bit like a tender, with a twist?)
A buyer may have only one opportunity to make their offer, so the theory is that everyone puts in their best offer first. (now that's a tender!)
As the seller, you choose the most appealing offer at the end of the Set Sale period, or open negotiations with the best offer, or re-list the property for another set period.
The theory behind all this is it's supposed to give all parties some clarity and eliminate all the problems associated with negotiating and buying a home. Does it?
This new innovative way is really just a rehash of auction, for sale by tender, and price range selling, all melted into one!
One important factor to remember with negotiation is... if one party feels that they have no power whatsoever and they are being hammered at every turn the only option for them is to walk away. And they usually do because it's just too hard!
One very basic principal of marketing is….make it easy for the buyers to buy.
So is this new selling method the right one for you? The best way to figure that out is to put yourself in the buyer's shoes for a moment, how would you feel?
Beware The Phantom Buyer
What Is It Really Worth?
Price Range Selling
Playing With The Price
Get The Agent
Buy First Or Sell First
Presentation or Desperation?